Argonaut x Fernando Gutierrez – CollaborationView Project
We are pleased to announce that Fernando Gutierrez; arguably one of Europe’s most exceptional wine label & food publication designers, will be collaborating with Argonaut on a select range of wine & food branding and packaging projects over the coming six months.
Deja Vu Sake CompanyView Project
Australia’s first high-profile Sake importing company. Requiring
an identity befitting its Japanese pedigree, the solution used a combination of memorable typography, a master vignette that
all collateral colour was drawn from and reflective finishes to
achieve brand memorability.
Our intuitive position for Lansdowne Road was to align the
brand with a fresh modern aesthetic. We took this as our
starting point and commissioned young image makers
(graphic designers, illustrators, artists) to create designs
across the total wine portfolio.
Spicers Self AdhesiveView Project
In repositioning the Manter range of self-adhesive label stocks,
our methodology was to underpin the design with a cohesive graphic narrative. In this case a vintage packaging aesthetic
with modern colour and print finish sensibilities.
Black BirchView Project
In designing labels for these wines from New Zealand, Black
Birch required a strong graphic personality in order to elevate
itself above the plethora of competing New Zealand wine
brands. The result is an identity which makes it immediately
For this Australian research company we implemented an
identity program which coordinates all visual aspects related to
the company in order to present a strongly identifiable image in
Additionally, we have improved the artwork and print
management of the company’s annual Benchmark Report by
halving the production timeline of content critical documents
to the client base.
Willow Creek Vineyard
When commissioned to conceive the McCormick House identity and packaging we approached it as an opportunity to question conventional wine packaging earmarked for the Chinese market. The establishment of a comprehensive Discovery/Research document at the early stages of the project directed the studio towards designing a more vibrant and engaging graphic vocabulary, one more suited to a growing market of young Chinese urban professionals.
Specialising in cashmere, Alessandra is a fashion house based
in Melbourne. Our original remit was to develop a new logotype and core identity elements, however, this has now evolved into art-direction, full website design (with e-commerce platform)
and printed collateral.
Friends of Punch
Friends of Punch was born following the loss of the 2009
vintage at Lance’s Vineyard during the Victorian bushfires.
Our response to the situation was to plan a concise strategy
for the establishment of a new brand, naming, identity,
packaging and supporting animation. The label designs
received a 2010 AGDA Finalist Award which contributed
to the success of the brand.
Our on-going consultation for Melbourne wine distributor, Firebrand, continues in elevating the brand to a more coveted status.
Cape BarrenView Project
Under new leadership, this noted McLaren Vale wine producer required a full review of its existing core identity. We purposely chose to embrace the existing Goose illustration in order to preserve brand equity whilst opting for a modern approach.
Art direction for the website was used to dramatic effect in order to lift the proposition above the mundane. Interestingly, our latest engagement with Cape Barren has been to assist the curation of content and coding for their blog.
Willow Creek Vineyard
The Chardonnay Project
The goal was to give The Chardonnay Project a bold, elegant and recognisable identity. The typefaces, colours and layout chosen communicate a modern sophisticated aesthetic.
Wine packaging for Melbourne retailer Armadale Cellars. For
the studio, it was a question of designing a simple but effective identity that would bring this negociant brand to a broader public.
With an illustration sourced from Rhyll Plant (wood engraver
and honorary associate of Museum Victoria), we were able
to design a wine label that is a deliberate pastiche of the contemporary Spanish packaging aesthetic. The irony not
being lost that the brand is based in Bendigo, Victoria.